Cognitive Gravity
Grounding experience through perceptual coherence and cognitive weight
Trusted By
For experience designers, innovators, visionaries, and systems leaders shaping the future of how we perceive and create.
Rooted in the cognitive gravity of experience, this innovation framework transforms fragmentation into coherence by organizing perception, emotion, and meaning
Drives emergence
Anchor experience
A Gravity of Experience
Inspired by the silent forces that hold systems together, Cognitive Gravity draws on the felt weight of perception — how meaning settles, aligns, and orients us. Like mass shaping space, it gives structure to awareness, helping ideas land where they belong and actions gain depth.
The Role of Gravity in experience, emotion, and actionable truth
Treating experience not as input, but as infrastructure.
Perception-driven cognitive modules to structure innovation from experience, ensuring resonance across change and scale
Grounding Experience in Innovation
Cognitive Gravity’s impact at a glance
How does it work?
A gravitational approach to experience-led innovation. Use modular cognition to surface, shape, and stabilize innovation objects, built from attention, emotion, and meaning-in-motion.
01
Frame the perceptual field
Start by tuning into the experiential terrain — where attention gathers, friction emerges, and meaning begins to form. Rather than mapping needs or pain points, identify the perceptual tensions that signal possibility. These are not fixed problems to solve, but gravitational openings where new behaviour could take hold.
02
Use cognitive modules
Engage with structured units of cognition — gravitons — to organize perception, emotion, and insight. Each graviton holds a particular function: it may anchor attention, activate emotional resonance, or surface underlying beliefs — shaping conditions for coherence to grow.
03
Shape behavioural coherence
Repeated engagements reveal gravitational behaviours — responses that feel intuitive, aligned, and meaningful. Through reflection and iteration, these behaviours become more than reactions: they become expressions of a deeper system logic, a prototype of how people want to move within the world.
04
Construct the innovation object
What once felt ambiguous begins to crystallize. The innovation object takes shape as a structure of meaning, experience, and truth. It holds together because it belongs together. Built through gravity, it resonates with context, adapts under pressure, and carries weight beyond the moment.
Cognitive Gravity
The system begins to hold
Stabilize innovation through the architecture of experience, revealing how meaning, emotion, and truth accumulate to form gravity in motion.
Emotive Charge
Feeling reveals direction
Identify emotional intensities that create resonance, urgency, or dissonance — shaping the felt dynamics of innovation.
Attention Fields
Focus creates form
Visualize where and how attention gathers, moves, or fragments — designing cognitive flow states that sustain depth and engagement.
Gravity Shift
Innovation reframes itself
Use moments of rupture, friction, or insight to reconfigure meaning — transforming internal structures in response to external change.
Perceptual Vectors
Perception shapes the path
Define how attention enters and exits the system by tracing friction points, perceptual thresholds, and spatial orientations that guide engagement.
Experience Contours
Meaning has a rhythm
Structure experience across time by designing arcs, transitions, and peak moments that transform interaction into memory.
Meaning Mass
Not all ideas weigh the same
Test the density, pull, and coherence of an idea — how strongly it holds across perspectives, memories, and systems.
Temporal Gravity
Time carries weight
Explore how time is experienced — fast, slow, stretched, or recursive — to design innovations that stay aligned with the felt flow of reality.
Truth Frames
Truth is a moving structure
Surface underlying frames of belief and epistemic trust that govern what is seen as valid, meaningful, or possible in context.
Graviton Mapping
Ideas hold shape
Fuse anchors of attention, affect, and meaning into stable units — the gravitational seeds of concepts that carry weight across change.
Topology of Experience
Structure is sensed, not imposed
Model the spatial and cognitive terrain of meaning — mapping how identities, values, and time form a multi-dimensional experience.
10 Cognitive Modules
for structuring innovation through experience
Offering perceptual tools, emotional logic, and meaning architectures for building innovation objects with coherence, gravity, and enduring relevance.